Huntress Candle Co.
Branding and Product Design

Huntress Candle Co. is a fictitious candle company that was created as a part of my MFA in Media Design. The company needed a complete branding overhaul which included business cards, product packaging design, and logo development. The line consisted of three hero candles; Rose Petal (rose essential oils), Tea Trade (bergamot essential oils and green tea), and Fire Storm (sandalwood and cedar essential oils).

I created custom font for the rebranding which elevated the branding and provided a youthful approach to the packaging design. The client required a fresh but sophisticated aesthetic for their branding and product design which is reflected in the unique custom font and playful shapes. The target demographic was 25-35 year-olds.

I used Adobe Illustrator, Adobe Photoshop, and Adobe InDesign to render the designs, font, and packaging.