Waddle’s Pregnancy Ice Cream
Identity, Branding, & Packaging

Since having my own son, I’ve had this idea in my head and needed to get it out! Waddle’s is a pregnancy ice cream company that creates ice cream with those odd flavors and combinations pregnant people have - like pickles and jalapeño! More flavors and designs to come!

I wanted the logo to have that side-to-side step feeling that comes about the further along in pregnancy you get.

The target audience was for fellow millennials!

This identity and packaging was created in Adobe Illustrator.